Log onto most social media websites and it is hard to avoid the ALS Ice Bucket Challenge. Videos of friends, politicians and celebrities are flooding newsfeeds with the goal of calling attention to and raising money to fight amyotrophic lateral sclerosis (ALS), more commonly known as Lou Gehrig’s Disease. But while some people are considering the ice bath a good cause, some organizations are seeing the challenge as a cause for issue.
1. Pamela Anderson and People for the Ethical Treatment of Animals
When actress Pamela Anderson opted out of the Ice Bucket challenge for animal rights purposes, PETA praised their 2010 Person of the Year. Anderson posted a long message to her Facebook page explaining that, instead of participating in the challenge, she wanted to turn the tables and “challenge ALS to stop animal testing.” The actress explained that after “digging deeper” into the charity, she found that recent experiments included testing on mice. She offered as an alternative that people give donations to HumaneSeal.org. PETA blogged about Anderson’s activism, writing “We love you, Pam!”