Why A Personal Connection Is Important: Lessons From The ALS Ice Bucket Challenge

Unless you live under a rock, you’ve undoubtedly seen many videos of the ALS Ice Bucket Challenge. There are many creative videos of people dumping ice buckets that have certainly created much awareness for ALS. I’ve learned a great deal about ALS from the associated comments and articles. I was recently challenged by my friend and fellow speaker, Joey Coleman. Initially, I didn’t have a personal connection to the cause, so was not sold on the idea of dumping a bucket of ice water on my head. There is an important business lesson about creating a personal connection that we can all learn from the ALS Ice Bucket Challenge.

When It Became Personal

As part of a recent keynote address at The Institute for Excellence in Sales and Business Development, I had the rare opportunity of being joined on stage by my Same Side Selling co-author, Jack Quarles. (We wrote the book together, and have been speaking all over the world separately ever since). Jack and I were preparing for the address and I mentioned to him the Ice Bucket Challenge that I had received from Joey. Jack said, “My uncle was a strong man, and ALS took him from us in less than a year from his diagnosis.” In an instant, the ALS cause became personal to me. I felt inspired to immediately make a donation to ALS and wanted others I knew to also join the cause. I also decided to accept the Ice Bucket Challenge and do it at our upcoming speaking engagement. Were it not for the personal connection through Jack, the challenge might not have enticed me.

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